Digital marketing is the way of the future. Take the USA for example: in the States, more money is being spent on digital advertising than on television. This shift of platforms is apparent simply when opening your browser or Facebook page. The question is, what are the tools I need for digital marketing success?
Digital marketing is largely reliant on Search Engine Optimisation. This is critical to your ranking and it dictates the amount of views your page will get because let’s face it, very few people venture to the second page of a Google search and page three, well, that’s a ghost town.
By using relevant keywords you are boosting your content so that it is shown in response to the applicable search prompts. This will increase the traffic to your page and it will generate leads. If you make use of a blog spot you can constantly research and update keywords in order to stay relevant and continue to draw internet traffic.
The power of social media in the realm of digital marketing is unmatched. By making use of platforms that millions of people access every day, you can entice users in a number of ways. Facebook, for example, allows you to set up a business page, create ads, run competitions and boost your content. This is also one of the few platforms that allows for instantaneous interaction with your customers to follow up on any questions or comments they may have.
Content is king. If you make use of quality content you can optimise it by incorporating SEO and social media in order to draw a crowd. With the right content strategy you can inform your customers and clients on upcoming events, features, benefits and services as they are become available. Additional information about services and products will draw a following and help to create a loyal clientele.
By making use of a lead management tool you are ensuring that none of the hard work done by the SEO, social media, or content departments goes to waste. Leadtrekker sports an automatic lead capture system which means that when all the traffic drawn by your digital marketing efforts generate leads, these leads will automatically be logged and assigned to the relevant parties. Leads management allows for easier conversion to sales. Leadtrekker is the final piece of your digital marketing puzzle without which you cannot take full advantage of your SEO, social media or content marketing.