The world of real estate, especially in specific regions, is unbelievably competitive. Even if you are a real estate broker in a small town, the odds are good that there are quite a few other realtors who want the same listings you’re after. One way to set yourself apart from everyone else in the local realty industry is to have an incredible website. If you know your site could use some improvements, particularly in regard to content, now might be the right time to hire a real estate SEO firm to help you.
If you don’t even know what SEO is, the letters stand for the term “search engine optimization.” Essentially, SEO is a collection of tactics that are used to raise your page’s ranking on search engines’ results pages. Because search engines’ ranking algorithms are always changing, the search engine optimization industry is always undergoing changes too. As you read the rest of this guide, you’ll learn how to hire the ideal real estate SEO experts to oversee your webpage’s overhaul.
Put Together a Shortlist of Local Agencies
A Simple Plan: Services
In a lot of places, especially big cities, there are a large number of agencies that provide search engine optimization services to their clients. To narrow down your options, the first thing you need to do is create a shortlist of local SEO real estate professionals. Do bear in mind that many search engine optimization firms do not specialize in handling real estate website jobs, so pick the options you’re interested in with care.
A 10-Point Plan for SEO (Without Being Overwhelmed)
Figure Out Exactly What Services You Need
You should be aware of the fact that different real estate SEO services provide their clients with different types of plans. You must take some time to determine what services are the most vital for you in advance of selecting an agency. If, for instance, you paid to have your website redesigned within the past year or two, there’s probably no need for you to invest in a full-service plan that has web design with it; instead, search for a place that will allow you to only purchase a content package.
Schedule an In-Person Meeting With Your Potential Account Manager
You should not officially select a real estate SEO firm until you’ve had face-to-face meetings with the different people who would serve as your account managers. Make a point of setting up meetings with each of the agencies you wrote on your shortlist; if there are three agencies, you’ll need to make three calls. Once your meetings are over, you ought to feel comfortable deciding which firm is the ideal choice for you at this time.