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The Future of E-commerce with Cross Border eCommerce. In business activities competition has been a challenge that faces most business owners and because of this, many of the owners implement different ideas on how to capture more consumers in the present market. Through implementing the various ideas by the business owners, there are some challenges that are difficult to overcome. Due to the uncontrollable challenges faced, many business owners now use cross border e commerce as their top marketing strategy, as they believe that this mean of marketing has no severe problems. Not much difference in its general meaning in business study, cross border e-commerce can be described as the online trading between a consumer and a business owner, as the two primary groups. This type of e-commerce has been recorded to be successful in the marketing through the use of Amazon and eBay as their major platforms. As a strategy for improving their services cross border marketers been able to market their client’s products effectively through their websites. A factor that has made this type of marketing spread over fast is the fact that buying a product from this platform; a consumer is not charged any tax as the seller does not necessarily need a license to sell their goods. The fantasy of having a unique asset has significantly influenced the online business prosperity of cross border e-commerce as one cannot argue the fact that comfort is a bonus to it. With the huge success recorded, controversial on cross border e-commerce as the future of e-commerce have been ever growing with many of its users arguing out that it is indeed the future of our business practices. With the overgrowing success; this marketing platform has some challenge that it faces. They include:
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o Fraud. Through globally goods purchase, many cases have been reported of customers been conned or the buyer getting rigged off their payment. This has led to upcoming issues of which is an excellent service for payment that is critical to customers’ behavior.
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o Logistics and reverse logistics. If one is not keen on his or her local consumers, logistics obtained from them can negatively impact your business in case you doing it online. o Regulation. As the third risk, one’s business can be adversely affected quickly by the local government either through the need to pay tax. To avoid this, it is crucial for a business owner to have the general knowledge of local taxation; how it works, and also ensure that their customers use appropriate means of payment. Otherwise the result from the government regulation criteria might affect the business negatively. With that said, not forgetting cross border e-commerce is a business like any other, it also has it’s challenging. Despite the challenges it encounters, the positive impacts it has outweigh the negative making it a consideration of the future of e-commerce.